Competency 7: Apply Instructional Design Principles

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• Identifies and analyzes learning and performance problems

• Design, plans, and develops instructional interventions using appropriate strategies and techniques

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To demonstrate my ability to identify and analyze learning and performance problems, I am sharing my e-Learning lesson on Adobe Premiere, Learning Adobe Premiere Pro - Transitioning from Final Cut.  When Apple’s Final Cut Pro, the industry standard for video editing, was reintroduced to the market as a more consumer to “prosumer-focused” software package, many professionals went running to the next best option, which was Premiere.  Premiere hadn’t been far behind, but systems and workflows were built around Final Cut, so no one had a reason to make the change until this occurred.  

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The analysis that I provided for this lesson is very personal to me because it was a transition that my colleagues and I had experienced.  Luckily, I had prior experience with Adobe Premiere Pro from college, so I was able to transition smoothly.  However, my colleagues had trouble completing simple tasks or finding tools.  My intention with this project was to offer some of my knowledge to those professionals who were having the same troubles.  To develop this project, I first identified that the learners were not beginners, in fact they were mostly professionals who needed to quickly close a learning gap that prevented them from efficiently doing their jobs. It wasn’t as if they didn’t know how to edit video, they were all very skilled, they needed to know the main differences between the software packages so that they could continue to work. 

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Once I had identified and analyzed the problems that video professionals were facing, I designed and developed an instructional product using strategies that would appropriately serve these learners.  Knowing that many video editors had limited time and were at a computer their entire day, I created a series of online YouTube videos.  Through software demonstration and an audio narrative, I was able to  connect Premiere to the existing schema of video editing they already possessed.  YouTube was a choice medium for this project because it is easily accessible, they could keep the window open right next to their video editor, self-pace the instruction with the pause button, and repeat viewings if necessary.  YouTube is becoming more  and more integral to 21st Century pedagogy, as many learners nowadays are turning to YouTube for quick instruction and students are already expressing ideas through digital storytelling. I hope to continue producing content that is visible to vast audiences through this medium.

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• Develops an evaluation plan for a project based on stated goals and recognized standards

 

In my course Strategic Assessment and Evaluation in the Fall of 2016, I developed an evaluation plan base upon goals of a client using recognized evaluation standards.  For my final project, I created an evaluation proposal for Ewing, New Jersey’s Public School District.  “According to a self-assessment issued by the State of New Jersey, Ewing Public School District has been underperforming in areas of state compliance” (Donnoli, 2016.  p.2).  I began by writing an analysis on the effectiveness of their online training for handling bullying and its consequential topics and identifying the need for an evaluation. I then proposed a plan using the Kirkpatrick and Kirkpatrick (2006) Four Levels of Evaluation to “gauge training participate reactions, learning, and behaviors to calculate results that [would] determine how effective current training is and provide data which directly impacts decisions on how to approach compliance training in the future” (Donnoli, 2016.  p. 2). The plan included a timeline for implementation, sample reaction and behavior surveys,  an assessment to gauge learning that occurring after completing the compliance training, and topics for focus group discussion.

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References

Kirkpatrick, D.L., & Kirkpatrick, J.D. (2006).  Evaluating training programs: The four levels.  (3rd ed.).  Oakland, CA:  Berrett-Koehler.

 

Donnoli, N.  (2016).  Evaluation proposal for Ewing Public School District’s GCN training evaluation.  Purdue University.